Through an “ aggregated event measurement” workaround, advertisers will have access to metrics for a much larger audience, even as they’re denied information on individual users.
So, while Facebook and many of its advertisers are still expected to see an increase in revenue this year, things are going to be a bit harder when it comes to advertising to iOS users.įacebook is looking to make up for this, however. Due to Apple’s privacy changes, ad information has become less relevant for users, which has advertisers on Facebook questioning where their ad dollars are going. The more relevant the ad, the easier it is for advertisers to sell, hence, more money in their pockets. This anti-tracking policy stems from Apple’s core value of privacy being a fundamental human right.Īpp-tracking is important to advertisers because it allows them to use your information and apply it to ads that are relevant to your interests. These challenges stem from an announcement made back in June of 2020 when Apple decided to make adjustments within its iOS 14 software update to give iPhone users the ability to opt-out of apps tracking their internet usage. One of the biggest claims Facebook is making to account for the loss of revenue is that Apple’s changes to the way ads work within iOS apps are making it harder for both advertisers and app-makers to track users’ internet behavior.Ī new report from Recode today dives deeper into this situation. Facebook website on your PC/Mac Recently, Facebook has updated its user interface for the web version. It also has a better overall look and feel compared to the Lite version.
#Facebook for macbook full version#
Meta, Facebook’s parent company, reported a 26% decrease in market cap last week, a total of $250 billion. Facebook (Full Version) on Google Play Store The full version of Facebook has the complete set of features including Facebook Live, Games, Stickers, Full set emoji pack.
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